Since the 1900s, elegance contests have been organized in the context of fairs or events, but only automobiles take part.
Entering the Roaring Twenties, the automobile gradually freed itself from its horse-drawn ancestry to become, thanks to its lines, an object of desire. Our master coachbuilders then became style creators for two decades, like our great fashion designers of the time that the world envied us.
It was André de Fouquières who was the first to have the idea of establishing rules of presentation associating the automobile, the master bodybuilders and the great couturiers, three French know-hows of excellence.
The automobile elegance contest was born and the first took place in Dinard on September 4, 1921.